Visual Identity and Content Guide

Welcome to the Harvard T.H. Chan School of Public Health visual identity and content guide. This online resource—a continual work in progress—is intended as an aid for members of the Harvard Chan School community to help them craft compelling messages for lay audiences and ensure a consistent and professional appearance in all our visual communications. We are grateful to the hundreds of people—donors, faculty, staff, alumni, and friends—who took part in meetings, focus groups, and surveys and gave of their time to help shape the material you see here. We hope you find this resource useful and and encourage you to borrow freely from anything you find on this site. Please bookmark this page!

If you work with outside vendors who need access to this site, they will need to sign up for XIDs through the University registration system here: The vendor should be able to log in to the site within a few hours of completing the very simple registration process.

Thank you,

Harvard T.H. Chan School of Public Health Office for External Relations


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