Writing for the Web can be challenging. Demanding reader populations, relatively short attention spans, and the need for mobile-friendly content are some of the things that a Web writer must keep in mind. As a starting point, here are some tips for producing successful Web copy:
- Write short scannable sentences, not long paragraphs.
- Avoid excessively long pages or pages dense with information.
- Use headings and bulleted lists to separate content.
- Use descriptive titles with recommended lengths of:
- 5 words
- 38 characters
Look for beginner and advanced Web-content training seminars and Q&A sessions to be held in the near future. Keep an eye on the Calendar to always stay in the loop.
To obtain additional information, we suggest these resources: